Branding (Marketing)
Subject
Subject Source: Library of Congress Subject Headings
Scope Note: Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.
Found in 1 Collection or Record:
Communications and Marketing at Binghamton University records
Collection
Identifier: BUA-0025
Abstract
The University Communications and Marketing records documets the research and work of University Communications and Marketing (UCM). University Communications and Marketing is responsible for public and media relations for Binghamton University. While all the records were transfered from the UCM office, the majority of the collection documents activities, events, and personell from other departments.
Dates:
1921 - 2021; Majority of material found within 1950 - 2021